Most web designers want to jump right into the 'creative' part of the job. It's natural, they're creative people. But what they come up with may or may not work. And if it doesn't, your business could suffer. Are you willing to take that kind of risk? Are you prepared to deal with the consequences?
How I'm different...
I begin every project by setting up a system for analyzing your site's traffic. I'll review everything from where your visitors come from, to how long they stay, how many of them become customers, and where they abandon your site. I'll determine what needs to be fixed first, and what may work itself out in the future.
Does this lead to the entire project taking longer? Sure, maybe a little. But I don't believe that rushing to get to the wrong conclusion helps anybody. In the end, I believe you'll find that you get better results from a gradual, data driven process.
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You wouldn't leave a store unsupervised would you? Of course you wouldn't. You would never know how your customers were behaving. How would you know what products they were interested in? Or what they spent the most time looking at.
It's no different with your website. You need to know how your visitors are behaving. What do they like to look at most? Least? Do lots of them come looking for a specific product but then leave without buying?
All of this information would be very valuable to know. I'll help you discover all this and more. With monthly reports of your most popular pages, where your visitors are coming from, where they spend their time, why they leave and more, you'll have the information you need to improve your site and grow your business.
I'll help you make smart, educated decisions about your site so you can reap the rewards of growth.
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